贝可多

经调研,贝可多现有视觉存在核心识别不清晰,风格过于混乱,应用不规范等问题。

经过品类分析,我们为贝可多定义全新的品牌,且品牌所有的宣传体系都要呈现平台自身的视觉资产符号,这样才有助于贝可多的视觉价值传播。区别于市场上通用的教育行业标志,使之得以区分,使人印象深刻。

After investigation, the existing visual core recognition of becodo is not clear, the style is too chaotic, and the application is not standardized.

After category analysis, we define a brand-new brand for Becco, and all the brand publicity systems must present the visual asset symbol of the platform itself, which is conducive to the communication of Becco's visual value. It is different from the general educational industry logo in the market, which makes it distinguished and impressive.

贝可多

Brand Identity | Space Design

Font Design

标志设计是源于对于教育行业对口头传播的重要性,及没有那么多的途径去宣传图标的方式,所以logo的标志做了简化,字体标的形式设计,且风格亲和与中性,非普遍校园幼稚风格和特别厚重的企业风格。

Logo design is derived from the importance of oral communication for the education industry, and there are not so many ways to promote the icon, so logo logo is simplified, the form of font logo design, and the style is friendly and neutral, which is not common campus childish style and particularly heavy enterprise style.


The evolution and application effect of graphics.

贝可多的品牌识别不仅仅是标志的使用,我们建立了一套视觉形态的演化和组合,这些不同的图形均演化自我们的标志,配合我们的色彩与图形风格,让我们的传播风格体现的更加系统和整体,也更具有变化的动感。我们在接下来的页面中详细展示了图形的演化及使用效果。

The brand recognition of Supermali is not only the use of logo, we have established a set of visual form evolution and combination, these different graphics are evolved from our logo, with our color and graphic style, let our communication style reflect more systematic and overall, but also more dynamic. In the following page, we show the evolution of graphics and the effect of using them in detail.

空间应用
Space Applications