A bag of fruit

Delicious is the first standard for testing fruits

一袋水果自2016年橡树湾第一家店开始,便进入了生鲜行业的大潮中,从每一个果品的精挑细选,到兢兢业业的为会员服务,都努力做到一丝不苟,从第一家店开始一袋水果就秉承着一个信念和对自己严格的要求,好吃是检验水果的首要标准,不好吃退货无条件,经过我们不懈的努力及优质果品和会员服务,得到了越来越多会员的赞许和信任。

从一家店到现在的20家店,在淄博水果生鲜行业也做的小有名气,通过这四年的客户及运营经验的积累,一袋水果已经成为一个成熟的精品水果连锁运营团队,让千家万户能够品尝到最新鲜最优质的果品!

Since the first store in Oak Bay in 2016, a bag of fruit has entered the tide of the fresh industry. From the careful selection of every fruit to the dedicated service for members, we all strive to be meticulous. Since the first store, a bag of fruit has been adhering to a belief and strict requirements on ourselves. Delicious is the primary standard for fruit inspection. If it is not delicious, it can be returned unconditionally Through our unremitting efforts and high-quality fruit and member services, we have gained more and more members' praise and trust.

From one store to the current 20 stores, Zibo fruit fresh industry has also done a little well-known, through the accumulation of four years of customer and operation experience, a bag of fruit has become a mature chain operation team of boutique fruits, so that thousands of households can taste the freshest and best quality fruits!


我们希望新的品牌应用形象是国际化的,极简且富有亲和力的,健康安全是它的底色,它的颜色跟大自然的水果相得益彰,可以在众多平庸的水果品牌中脱颖而出

We hope that the new brand application image is international, simple and full of affinity, its color and nature's fruit complement each other, can stand out in many mediocre fruit brands.


The evolution and application effect of graphics.

一袋水果的品牌识别不仅仅是标志的使用,我们建立了一套视觉形态的演化和组合,这些不同的图形均演化自我们的标志,配合我们的色彩与图形风格,让我们的传播风格体现的更加系统和整体,也更具有变化的动感。我们在接下来的页面中详细展示了图形的演化及使用效果。

The brand recognition of Supermali is not only the use of logo, we have established a set of visual form evolution and combination, these different graphics are evolved from our logo, with our color and graphic style, let our communication style reflect more systematic and overall, but also more dynamic. In the following page, we show the evolution of graphics and the effect of using them in detail.