超级麻利SUPERMALI外卖小火锅—主打新鲜食材和火锅主题量身定制及配送。
在传统火锅的技术基础上，经过多年的潜心研制，既有川味火锅的热辣，又有北方火锅的粗犷，一人一锅，符合年轻人的分餐理念。
道地的锅底，新鲜的菜蔬，鲜美的肉卷以及诱人的海边小海鲜，食客在用餐中感受食物在锅中沸腾翻滚和锅气契合，享受其一同进入胃里的舒爽。
Super Mali take out hot pot - focus on fresh ingredients and hot pot theme, customized and delivered.
Based on the technology of traditional hotpot, after years of painstaking research and development, there are not only the hot Sichuan hotpot, but also the rugged northern hot pot. One pot for one person is in line with the concept of sharing meals for young people.
With the authentic bottom of the pot, fresh vegetables, delicious meat rolls and attractive seaside seafood, diners can feel the food boiling and boiling in the pan, and enjoy the comfort of entering the stomach together.
超级麻利
Brand Identity | Space Design
Minification
扁平化、极简化的字体设计风格，并且能够很好的适用在多媒体、互联网的环境下，无论是字体还是图形，首先要达到被识别清晰的目的。避免过于复杂的字体，把字体的识别度放在首位，远近、大小都能够清晰识别品牌名。侧重现代、年轻、质感、有趣，且巧妙的结合现代设计语言。
Flat, extremely simplified font design style, and can be well applied in the multimedia, Internet environment, whether the font or graphics, the first thing to achieve the purpose of clear recognition. Avoid too complex font, put the font recognition in the first place, the distance, size can clearly identify the brand name. Focus on modern, young, texture, interesting, and clever combination of modern design language.
Create a pixelation visual system.
The evolution and application effect of graphics.
超级麻利的品牌识别不仅仅是标志的使用,我们建立了一套视觉形态的演化和组合，这些不同的图形均演化自我们的标志，配合我们的色彩与图形风格,让我们的传播风格体现的更加系统和整体，也更具有变化的动感。我们在接下来的页面中详细展示了图形的演化及使用效果。
The brand recognition of Supermali is not only the use of logo, we have established a set of visual form evolution and combination, these different graphics are evolved from our logo, with our color and graphic style, let our communication style reflect more systematic and overall, but also more dynamic. In the following page, we show the evolution of graphics and the effect of using them in detail.
