Boozan

The brand of Chicken Meal Replacement products

健康轻食已经成为时下年轻人的生活方式,鸡肉制品高蛋白低脂肪的优势无疑是健身爱好者以及小资白领代餐的首选。

高纤维、低热量、易饱腹,可以有效的控制食量和食物中的热量,进而达到减肥的目的。代餐减肥是目前风行于国际的减肥瘦身辅助方法,必然是消费热潮下的又一蓝海市场。

Healthy light food has become the lifestyle of young people nowadays. The advantage of high protein and low fat of chicken products is undoubtedly the first choice for fitness lovers and petty bourgeoisie white-collar workers. High fiber, low calorie, easy to satiate, can effectively control the amount of food and calories in food, and then achieve the purpose of weight loss. Diet replacement is a popular way to reduce weight in the world, which is bound to be another blue ocean market under the consumption boom.

饱赞

Brand Identity | Space Design

饱赞主打鸡肉类代餐产品,我们为其打造整个品牌识别新形象,扁平化、极简化的设计风格,侧重现代、年轻、质感、有趣,且巧妙的结合现代设计语言。它能够很好的适用在多媒体、互联网的环境下,无论是字体还是图形,首先要达到被识别清晰的目的。避免过于复杂的字体,把字体的识别度放在首位,远近、大小都能够清晰识别品牌名。

We create a new image of the whole brand recognition, flat, very simplified design style, focusing on modern, young, texture, interesting, and clever combination of modern design language. It can be well applied in the environment of multimedia and Internet. Whether it is fonts or graphics, it should be recognized clearly. Avoid too complex font, put the recognition of the font in the first place, the distance, size can clearly identify the brand name.




Meal replacemnet &light food

Graphic design of icon design style

The evolution and application effect of graphics.

饱赞品牌的识别不仅仅是标志的使用,我们建立了一套视觉形态的演化和组合,这些不同的图形均演化自我们的标志,配合我们的色彩与图形风格,让我们的传播风格体现的更加系统和整体,也更具有变化的动感。我们在接下来的页面中详细展示了图形的演化及使用效果。

We have established a set of evolution and combination of visual forms. These different graphics have evolved from our logo. With our color and graphic style, our communication style is more systematic and holistic, and also more dynamic. In the following pages, we show the evolution of graphics and the use effect in detail.

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